Splitting Motivation: Unilateral Effects of Subliminal Incentives.
A study challenged the notion that motivation is seen as denoting the strength of a person's desire to achieve a goal. Data were obtained by making participants squeeze a handgrip to win the greatest fraction possible of each subliminal incentive that was materialized as a coin image flashed in one...
| Publicado en: | Psychological Science. Vol. 21; no. 7; pp. 977 - 984 |
|---|---|
| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
HWW Temp
July 2010
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |