Publishers gear up for Christmas talks.
The article reports that book publishers in the U.S. are preparing for Christmas negotiations with retailers in response to speculations that market downturn in 2010 will put pressure on sales directors to realize targets in the festive season. As disclosed, retailers are seeking for higher sums in...
| Publicado en: | Bookseller no. 5436; p. 3 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
6/11/2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports that book publishers in the U.S. are preparing for Christmas negotiations with retailers in response to speculations that market downturn in 2010 will put pressure on sales directors to realize targets in the festive season. As disclosed, retailers are seeking for higher sums in promotional spend, following a general pattern of a 15%-20% increase year-on-year. Sales director Ray Moody of John Blake and Simon & Schuster executive director Kerr MaRae offer their views on the issue. |
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