Publishers gear up for Christmas talks.
The article reports that book publishers in the U.S. are preparing for Christmas negotiations with retailers in response to speculations that market downturn in 2010 will put pressure on sales directors to realize targets in the festive season. As disclosed, retailers are seeking for higher sums in...
| Publicado en: | Bookseller no. 5436; p. 3 |
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| Formato: | Artículo |
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Bookseller Media Ltd
6/11/2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=51948526&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 51948526 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 6/11/2010 iid: 5436 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 51948526 ppf: 3 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Publishers gear up for Christmas talks. aug: au: Page, Benedicte su: Publishing Retail industry Christmas Business negotiation United States sug: subj: United States Publishing Retail industry Christmas Business negotiation ab: The article reports that book publishers in the U.S. are preparing for Christmas negotiations with retailers in response to speculations that market downturn in 2010 will put pressure on sales directors to realize targets in the festive season. As disclosed, retailers are seeking for higher sums in promotional spend, following a general pattern of a 15%-20% increase year-on-year. Sales director Ray Moody of John Blake and Simon & Schuster executive director Kerr MaRae offer their views on the issue. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2010 holdings: @attributes: islocal: N |
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