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Using Sexual Appeals in Advertising to Sell Cosmetic Surgery: A Content Analysis from 1986 to 2007.

This study provides an account of how sexual appeals are used to promote cosmetic surgery. A content analysis of advertisements appearing between 1986 and 2007 in large city magazines reveals that advertisements position surgery as a means of boosting sex-esteem, and enhancing one's sexual attractiv...

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Published in:Sexuality & Culture Vol. 15; no. 1; pp. 41 - 56
Main Authors: Hennink-Kaminski, Heidi, Reichert, Tom
Format: Article
Published: Springer Nature Mar2011
Subjects:
Plastic surgery
Sexual attraction
Advertising
Marketing strategy
Content analysis
Nudism
Models (Persons)
Online Access:View this record in EBSCOhost