From the bottom up.
In this article the author discusses the value of allowing book sellers to adapt their sales strategies according to their location and clients, claiming that they better than publishers know what works for their customers and what does not, lauds Waterstone's successful marketing strategies, but ca...
| Publicado en: | Bookseller no. 5483; p. 17 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
6/3/2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | In this article the author discusses the value of allowing book sellers to adapt their sales strategies according to their location and clients, claiming that they better than publishers know what works for their customers and what does not, lauds Waterstone's successful marketing strategies, but cautions against the temptation to make that a definitive model for other book retailers. |
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