From the bottom up.
In this article the author discusses the value of allowing book sellers to adapt their sales strategies according to their location and clients, claiming that they better than publishers know what works for their customers and what does not, lauds Waterstone's successful marketing strategies, but ca...
| Published in: | Bookseller no. 5483; p. 17 |
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| Main Author: | |
| Format: | Article |
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Bookseller Media Ltd
6/3/2011
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| Summary: | In this article the author discusses the value of allowing book sellers to adapt their sales strategies according to their location and clients, claiming that they better than publishers know what works for their customers and what does not, lauds Waterstone's successful marketing strategies, but cautions against the temptation to make that a definitive model for other book retailers. |
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