From the bottom up.
In this article the author discusses the value of allowing book sellers to adapt their sales strategies according to their location and clients, claiming that they better than publishers know what works for their customers and what does not, lauds Waterstone's successful marketing strategies, but ca...
| Publicado en: | Bookseller no. 5483; p. 17 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
6/3/2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=62242902&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 62242902 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 6/3/2011 iid: 5483 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 62242902 ppf: 17 ppct: 0 formats: fmt: @attributes: type: T tig: atl: From the bottom up. aug: au: Latham, Martin su: Booksellers & bookselling Author-publisher relations Retail industry Marketing Waterstone's Booksellers Ltd. sug: subj: Booksellers & bookselling Author-publisher relations Retail industry Marketing Waterstone's Booksellers Ltd. ab: In this article the author discusses the value of allowing book sellers to adapt their sales strategies according to their location and clients, claiming that they better than publishers know what works for their customers and what does not, lauds Waterstone's successful marketing strategies, but cautions against the temptation to make that a definitive model for other book retailers. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2011 holdings: @attributes: islocal: N |
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