CINEMA'S NEW APPENDAGES.
The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framewo...
| Publicado en: | Film Quarterly Vol. 64; no. 4; pp. 10 - 12 |
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| Formato: | Artículo |
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University of California Press
Summer2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=63026697&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 63026697 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00151386 FIQ jtl: Film Quarterly issn: 00151386 maglogo: N pubinfo: dt: Summer2011 vid: 64 iid: 4 pid: 414 pub: University of California Press artinfo: ui: 63026697 10.1525/FQ.2011.64.4.10 ppf: 10 ppct: 2 formats: tig: atl: CINEMA'S NEW APPENDAGES. aug: au: BENSON-ALLOTT, CAETLIN affil: Georgetown University. su: Mobile apps Motion picture marketing Motion picture studios Smartphones Ashton-Tate Corp. Internet marketing Dark Knight, The (Film) Inception (Film) Motion picture audiences -- Services for Warner Bros. DVD-Video discs sug: subj: Mobile apps Motion picture marketing Motion picture studios Smartphones Ashton-Tate Corp. Internet marketing Dark Knight, The (Film) Inception (Film) Motion picture audiences -- Services for Warner Bros. DVD-Video discs ab: The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framework II. Additional topics discussed include the apps created for the films "Incecption" and "The Dark Knight," how film apps often mimic DVD extras, and how Warner Bros. film studio is attempting to use apps as a means to further engage audiences. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2011 holdings: @attributes: islocal: N |
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