CINEMA'S NEW APPENDAGES.

The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framewo...

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Detalles Bibliográficos
Publicado en:	Film Quarterly Vol. 64; no. 4; pp. 10 - 12
Autor principal:	BENSON-ALLOTT, CAETLIN
Formato:	Artículo
Publicado:	University of California Press Summer2011
Materias:	Mobile apps Motion picture marketing Motion picture studios Smartphones Ashton-Tate Corp. Internet marketing Dark Knight, The (Film) Inception (Film) Motion picture audiences > Services for Warner Bros. DVD-Video discs
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framework II. Additional topics discussed include the apps created for the films "Incecption" and "The Dark Knight," how film apps often mimic DVD extras, and how Warner Bros. film studio is attempting to use apps as a means to further engage audiences.