CINEMA'S NEW APPENDAGES.

The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framewo...

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Publicado en:	Film Quarterly Vol. 64; no. 4; pp. 10 - 12
Autor principal:	BENSON-ALLOTT, CAETLIN
Formato:	Artículo
Publicado:	University of California Press Summer2011
Materias:	Mobile apps Motion picture marketing Motion picture studios Smartphones Ashton-Tate Corp. Internet marketing Dark Knight, The (Film) Inception (Film) Motion picture audiences > Services for Warner Bros. DVD-Video discs
Acceso en línea:	Ver este registro en EBSCOhost