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CINEMA'S NEW APPENDAGES.

The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framewo...

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Published in:Film Quarterly Vol. 64; no. 4; pp. 10 - 12
Main Author: BENSON-ALLOTT, CAETLIN
Format: Article
Published: University of California Press Summer2011
Subjects:
Mobile apps
Motion picture marketing
Motion picture studios
Smartphones
Ashton-Tate Corp.
Internet marketing
Dark Knight, The (Film)
Inception (Film)
Motion picture audiences > Services for
Warner Bros.
DVD-Video discs
Online Access:View this record in EBSCOhost
Summary:The article looks at the impact cell phone applications (apps) are having on the promotional tactics of Hollywood film studios. The author discusses how the software manufacturer Ashton-Tate invented the word app in 1985 to describe the individual functions of their word-processing software, Framework II. Additional topics discussed include the apps created for the films "Incecption" and "The Dark Knight," how film apps often mimic DVD extras, and how Warner Bros. film studio is attempting to use apps as a means to further engage audiences.