Cover Image
QR Code

"Me enamoré de ti en un bazar": Gender, Consumption, and Identity in Amar te Duele.

This article focuses on the film "Amar te duele" (Love Hurts) which capitalizes on Mexico's middle-class youth's consumer habits, social activity, and romantic idealism as a marketing strategy. It cites that the film won several awards including Best Supporting Actor for Armando Hernandez by the Ass...

Full description

Published in:Journal of the Midwest Modern Language Association Vol. 43; no. 1; pp. 77 - 96
Main Authors: Ruiz, María Luisa, California, St. Mary's College of
Format: Article
Published: Midwest Modern Language Association Spring2010
Subjects:
Love Hurts (Film)
Youth in motion pictures
Hernandez, Armando
Herrera, Alfonso
Film characters
Mexico
Online Access:View this record in EBSCOhost