"Me enamoré de ti en un bazar": Gender, Consumption, and Identity in Amar te Duele.

This article focuses on the film "Amar te duele" (Love Hurts) which capitalizes on Mexico's middle-class youth's consumer habits, social activity, and romantic idealism as a marketing strategy. It cites that the film won several awards including Best Supporting Actor for Armando Hernandez by the Ass...

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Detalles Bibliográficos
Publicado en:	Journal of the Midwest Modern Language Association Vol. 43; no. 1; pp. 77 - 96
Autores principales:	Ruiz, María Luisa, California, St. Mary's College of
Formato:	Artículo
Publicado:	Midwest Modern Language Association Spring2010
Materias:	Love Hurts (Film) Youth in motion pictures Hernandez, Armando Herrera, Alfonso Film characters Mexico
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	This article focuses on the film "Amar te duele" (Love Hurts) which capitalizes on Mexico's middle-class youth's consumer habits, social activity, and romantic idealism as a marketing strategy. It cites that the film won several awards including Best Supporting Actor for Armando Hernandez by the Association of Mexican Journalists and Favorite Villain for Alfonso Herrera at the Mexico MTV Movie Awards. The film's plotline and the doomed relationship of characters Renata and Ulises are discussed.