"Me enamoré de ti en un bazar": Gender, Consumption, and Identity in Amar te Duele.

This article focuses on the film "Amar te duele" (Love Hurts) which capitalizes on Mexico's middle-class youth's consumer habits, social activity, and romantic idealism as a marketing strategy. It cites that the film won several awards including Best Supporting Actor for Armando Hernandez by the Ass...

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Publicado en:Journal of the Midwest Modern Language Association Vol. 43; no. 1; pp. 77 - 96
Autores principales: Ruiz, María Luisa, California, St. Mary's College of
Formato: Artículo
Publicado: Midwest Modern Language Association Spring2010
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Ruiz, María Luisa
          California, St. Mary's College of
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        Love Hurts (Film)
        Youth in motion pictures
        Hernandez, Armando
        Herrera, Alfonso
        Film characters
        Mexico
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          Mexico
          Love Hurts (Film)
          Youth in motion pictures
          Hernandez, Armando
          Herrera, Alfonso
          Film characters
      ab: This article focuses on the film "Amar te duele" (Love Hurts) which capitalizes on Mexico's middle-class youth's consumer habits, social activity, and romantic idealism as a marketing strategy. It cites that the film won several awards including Best Supporting Actor for Armando Hernandez by the Association of Mexican Journalists and Favorite Villain for Alfonso Herrera at the Mexico MTV Movie Awards. The film's plotline and the doomed relationship of characters Renata and Ulises are discussed.
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