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Perceived Characteristics, Perceived Needs, and Perceived Popularity: Adoption and Use of the Internet in China.

The Internet has arrived in China, the most populous nation in the world, at a rapid rate. To account for the adoption and use of the Internet by Chinese audiences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perception...

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Published in:Communication Research Vol. 29; no. 4; pp. 466 - 496
Main Authors: Zhu, Jonathan J. H., He, Zhou
Format: Article
Published: Sage Publications Inc. Aug2002
Subjects:
Internet users
Internet & society
Diffusion processes
China
Online Access:View this record in EBSCOhost