Aesthetic appraisal of product designs: Independent effects of typicality and arousal.
Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by ma...
| Publicado en: | British Journal of Psychology Vol. 103; no. 1; pp. 44 - 58 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Wiley-Blackwell
Feb2012
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=70210663&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 70210663 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00071269 BJP jtl: British Journal of Psychology issn: 00071269 maglogo: Y pubinfo: dt: Feb2012 vid: 103 iid: 1 pid: 480 pub: Wiley-Blackwell artinfo: ui: 70210663 10.1111/j.2044-8295.2011.02038.x ppf: 44 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 614KB tig: atl: Aesthetic appraisal of product designs: Independent effects of typicality and arousal. aug: au: Blijlevens, Janneke Carbon, Claus‐Christian Mugge, Ruth Schoormans, Jan P. L. affil: Delft University of Technology, Delft, The Netherlands University of Bamberg, Germany su: Aesthetics Analysis of variance Arousal (Physiology) Consumer psychology Panel analysis Probability theory Scales (Weighing instruments) T-test (Statistics) Product design Pre-tests & post-tests Descriptive statistics sug: subj: Aesthetics Analysis of variance Arousal (Physiology) Consumer psychology Scale and Balance Manufacturing All other general-purpose machinery manufacturing Industrial Design Services Panel analysis Probability theory Scales (Weighing instruments) T-test (Statistics) Product design Pre-tests & post-tests Descriptive statistics ab: Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by manipulating both processes separately: typicality by prototype deviation and arousal by colour saturation levels. We demonstrate that typicality has a curvilinear relationship with aesthetic appraisal. Additionally, arousal has a positive linear relationship with aesthetic appraisal of product designs. Moreover, arousal can influence aesthetic appraisal independent from typicality. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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