Aesthetic appraisal of product designs: Independent effects of typicality and arousal.

Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by ma...

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Bibliographic Details

Published in:	British Journal of Psychology Vol. 103; no. 1; pp. 44 - 58
Main Authors:	Blijlevens, Janneke, Carbon, Claus‐Christian, Mugge, Ruth, Schoormans, Jan P. L.
Format:	Article
Published:	Wiley-Blackwell Feb2012
Subjects:	Aesthetics Analysis of variance Arousal (Physiology) Consumer psychology Panel analysis Probability theory Scales (Weighing instruments) T-test (Statistics) Product design Pre-tests & post-tests Descriptive statistics
Online Access:	View this record in EBSCOhost