Aesthetic appraisal of product designs: Independent effects of typicality and arousal.

Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by ma...

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Detalles Bibliográficos

Publicado en:	British Journal of Psychology Vol. 103; no. 1; pp. 44 - 58
Autores principales:	Blijlevens, Janneke, Carbon, Claus‐Christian, Mugge, Ruth, Schoormans, Jan P. L.
Formato:	Artículo
Publicado:	Wiley-Blackwell Feb2012
Materias:	Aesthetics Analysis of variance Arousal (Physiology) Consumer psychology Panel analysis Probability theory Scales (Weighing instruments) T-test (Statistics) Product design Pre-tests & post-tests Descriptive statistics
Acceso en línea:	Ver este registro en EBSCOhost