Fit to a T: Spray-On Clothing, Craft, Commodity Fetishism, and the Agency of Objects.

The article discusses Fabrican, a spray-on clothing product in development by Fabrican Ltd. The author reflects on the concepts behind the product and its relationship to craft, commodity fetishism, and object agency. It is suggested that popular and media reactions to the product, and its marketing...

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Publicado en:Utopian Studies Vol. 22; no. 2; pp. 285 - 303
Autor principal: Amato, Sarah
Formato: Artículo
Publicado: Pennsylvania State University Press 2011
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Clothing & dress
        Fabrican Ltd.
        Clothing industry
        Clothing industry marketing
        Body image
        Commodity fetishism
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          Clothing & dress
          Fabrican Ltd.
          Clothing industry
          Clothing industry marketing
          Body image
          Commodity fetishism
      ab: The article discusses Fabrican, a spray-on clothing product in development by Fabrican Ltd. The author reflects on the concepts behind the product and its relationship to craft, commodity fetishism, and object agency. It is suggested that popular and media reactions to the product, and its marketing as a preindustrial yet futuristic invention, have illustrated cultural ambivalence towards industrial modes of production. According to the author, the concept of spray-on clothing also illustrates cultural insecurities surrounding body image.
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