Fit to a T: Spray-On Clothing, Craft, Commodity Fetishism, and the Agency of Objects.

The article discusses Fabrican, a spray-on clothing product in development by Fabrican Ltd. The author reflects on the concepts behind the product and its relationship to craft, commodity fetishism, and object agency. It is suggested that popular and media reactions to the product, and its marketing...

Full description

Bibliographic Details

Published in:	Utopian Studies Vol. 22; no. 2; pp. 285 - 303
Main Author:	Amato, Sarah
Format:	Article
Published:	Pennsylvania State University Press 2011
Subjects:	Clothing & dress Fabrican Ltd. Clothing industry Clothing industry marketing Body image Commodity fetishism
Online Access:	View this record in EBSCOhost