Selling Internet Gambling: Advertising, New Media and the Content of Poker Promotion.
This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, cu...
| Publicado en: | International Journal of Mental Health & Addiction Vol. 10; no. 5; pp. 622 - 646 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Oct2012
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=82730714&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 82730714 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15571874 46AW jtl: International Journal of Mental Health & Addiction issn: 15571874 maglogo: N pubinfo: dt: Oct2012 vid: 10 iid: 5 pid: 237 pub: Springer Nature artinfo: ui: 82730714 10.1007/s11469-011-9336-3 ppf: 622 ppct: 24 formats: fmt: @attributes: type: P size: 301KB tig: atl: Selling Internet Gambling: Advertising, New Media and the Content of Poker Promotion. aug: au: McMullan, John Kervin, Melissa affil: Department of Sociology and Criminology, Saint Mary's University, 923 Robie Street Halifax Canada B3H 3C3 Dalhousie Counselling Services Centre, Dalhousie University, 6136 University Avenue Halifax Canada B3H 4R2 su: Social media Internet gambling Internet advertising Poker Web design sug: subj: Social media Advertising Agencies Internet Publishing and Broadcasting and Web Search Portals All other gambling industries Other Gambling Industries Computer systems design and related services (except video game design and development) Internet gambling Internet advertising Poker Web design keyword: Advertising Marketing Poker sites Problem gambling Responsible gambling Advertising Marketing Poker sites Problem gambling Responsible gambling ab: This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, customer services, on-site security, use of images, text, and language, interactive and immersive materials, promotional products and programs, sponsorships, celebrities, tutelage resources, responsible gambling programs, and thematic content. We explore several questions: How are Internet poker sites designed and stylized to create trust and familiarity and attract and retain consumers? How prevalent are the new forms of social media such as 'viral marketing,' 'network marketing,' and 'word of mouse' advertising in reaching and constituting poker players as consumers? What mechanisms do internet gambling websites deploy to socialize customers to purchase their products and enter into a culture of poker? What are the master advertising messages at websites and what are their implications for responsible gambling and problem gambling? pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|