Cover Image
QR Code

Selling Internet Gambling: Advertising, New Media and the Content of Poker Promotion.

This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, cu...

Full description

Published in:International Journal of Mental Health & Addiction Vol. 10; no. 5; pp. 622 - 646
Main Authors: McMullan, John, Kervin, Melissa
Format: Article
Published: Springer Nature Oct2012
Subjects:
Social media
Internet gambling
Internet advertising
Poker
Web design
Online Access:View this record in EBSCOhost

Internet

View this record in EBSCOhost