Selling Internet Gambling: Advertising, New Media and the Content of Poker Promotion.
This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, cu...
| Publicado en: | International Journal of Mental Health & Addiction Vol. 10; no. 5; pp. 622 - 646 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Oct2012
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |