Design Dialogue: The Visceral Hedonic Rhetoric Framework.
The article discusses the notion of “visceral hedonic rhetoric” in the field of product design. This notion, first presented by the author in a 2011 study, places greater emphasis on the emotional relation of consumers to products. The author draws heavily on psychological studies of emotion, which...
| Publicado en: | Design Issues Vol. 29; no. 2; pp. 82 - 96 |
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| Formato: | Artículo |
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MIT Press
Spring2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article discusses the notion of “visceral hedonic rhetoric” in the field of product design. This notion, first presented by the author in a 2011 study, places greater emphasis on the emotional relation of consumers to products. The author draws heavily on psychological studies of emotion, which she believes have not been sufficiently utilized to better understand consumer behavior. The author proposes that designers take into account the “visual hedonic rhetoric” which she believes to be an essential component of product design that has not received its due. |
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