Design Dialogue: The Visceral Hedonic Rhetoric Framework.

The article discusses the notion of “visceral hedonic rhetoric” in the field of product design. This notion, first presented by the author in a 2011 study, places greater emphasis on the emotional relation of consumers to products. The author draws heavily on psychological studies of emotion, which...

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Publicado en:	Design Issues Vol. 29; no. 2; pp. 82 - 96
Autor principal:	Wrigley, Cara
Formato:	Artículo
Publicado:	MIT Press Spring2013
Materias:	Product design Design & psychology Commercial products Consumer behavior Consumption (Economics) & psychology Consumerism
Acceso en línea:	Ver este registro en EBSCOhost