Overdose.
The article considers marketing of tablet computers by high technology industries firms. A market segmentation is examined in which while the largest market share for tablets is that of the iPad produced by Apple Inc., the majority of tablets sold are less expensive versions which use the free Andro...
| Publicado en: | Economist Vol. 409; no. 8859; pp. 73 - 75 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
10/26/2013
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article considers marketing of tablet computers by high technology industries firms. A market segmentation is examined in which while the largest market share for tablets is that of the iPad produced by Apple Inc., the majority of tablets sold are less expensive versions which use the free Android operating system produced by Google Inc. |
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