Overdose.

The article considers marketing of tablet computers by high technology industries firms. A market segmentation is examined in which while the largest market share for tablets is that of the iPad produced by Apple Inc., the majority of tablets sold are less expensive versions which use the free Andro...

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Bibliographic Details

Published in:	Economist Vol. 409; no. 8859; pp. 73 - 75
Format:	Article
Published:	Economist Newspaper Limited 10/26/2013
Subjects:	Google Inc. Apple Inc. Market segmentation Market entry Marketing Computers Tablet computers High technology industries Computer operating systems Electronics sales & prices
Online Access:	View this record in EBSCOhost