Overdose.
The article considers marketing of tablet computers by high technology industries firms. A market segmentation is examined in which while the largest market share for tablets is that of the iPad produced by Apple Inc., the majority of tablets sold are less expensive versions which use the free Andro...
| Publicado en: | Economist Vol. 409; no. 8859; pp. 73 - 75 |
|---|---|
| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
10/26/2013
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=91657971&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 91657971 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: 10/26/2013 vid: 409 iid: 8859 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 91657971 ppf: 73 ppct: 2 formats: tig: atl: Overdose. aug: su: Google Inc. Apple Inc. Market segmentation Market entry Marketing Computers Tablet computers High technology industries Computer operating systems Electronics sales & prices sug: subj: Market segmentation Market entry Marketing Computers Google Inc. Apple Inc. Computer and Computer Peripheral Equipment and Software Merchant Wholesalers Computer, computer peripheral and pre-packaged software merchant wholesalers Computer and software stores Electronic Computer Manufacturing Computer and peripheral equipment manufacturing Electronics Stores Marketing Consulting Services Software Publishers Software publishers (except video game publishers) Other Electronic and Precision Equipment Repair and Maintenance Tablet computers High technology industries Computer operating systems Electronics sales & prices ab: The article considers marketing of tablet computers by high technology industries firms. A market segmentation is examined in which while the largest market share for tablets is that of the iPad produced by Apple Inc., the majority of tablets sold are less expensive versions which use the free Android operating system produced by Google Inc. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|