Bungs--are they fair trade?
Focuses on marketing of books in the publishing business. Effect of retail promotions of books on backlist sales of books; Increase in sales of bestseller books due to retail marketing; Effect of retail promotions on authors of books.
| Publicado en: | Bookseller no. 5013; pp. 26 - 30 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
2/15/2002
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Focuses on marketing of books in the publishing business. Effect of retail promotions of books on backlist sales of books; Increase in sales of bestseller books due to retail marketing; Effect of retail promotions on authors of books. |
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