Bungs--are they fair trade?
Focuses on marketing of books in the publishing business. Effect of retail promotions of books on backlist sales of books; Increase in sales of bestseller books due to retail marketing; Effect of retail promotions on authors of books.
| Publicado en: | Bookseller no. 5013; pp. 26 - 30 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
2/15/2002
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=9206719&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 9206719 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 2/15/2002 iid: 5013 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 9206719 ppf: 26 ppct: 4 formats: fmt: @attributes: type: T tig: atl: Bungs--are they fair trade? aug: au: Kean, Danuta su: Marketing Books Publishing sug: subj: Marketing Books Publishing ab: Focuses on marketing of books in the publishing business. Effect of retail promotions of books on backlist sales of books; Increase in sales of bestseller books due to retail marketing; Effect of retail promotions on authors of books. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2002 holdings: @attributes: islocal: N |
|---|