Bungs--are they fair trade?
Focuses on marketing of books in the publishing business. Effect of retail promotions of books on backlist sales of books; Increase in sales of bestseller books due to retail marketing; Effect of retail promotions on authors of books.
| Published in: | Bookseller no. 5013; pp. 26 - 30 |
|---|---|
| Main Author: | |
| Format: | Article |
| Published: |
Bookseller Media Ltd
2/15/2002
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |