Publishers' blurbs: what they really mean.

Focuses on promotional strategies employed by several publishing companies. Strategy employed by publisher Blackwell Ltd. to promote its academic books; Promotional tool adopted for the novel 'The Forget-Me-Not Sonata, by Santa Montefiore.

Detalles Bibliográficos
Publicado en:	Bookseller no. 5062; pp. 58 - 59
Autor principal:	Bent, Horace
Formato:	Artículo
Publicado:	Bookseller Media Ltd 1/31/2003
Materias:	Book selling Publishing
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Focuses on promotional strategies employed by several publishing companies. Strategy employed by publisher Blackwell Ltd. to promote its academic books; Promotional tool adopted for the novel 'The Forget-Me-Not Sonata, by Santa Montefiore.