Publishers' blurbs: what they really mean.

Focuses on promotional strategies employed by several publishing companies. Strategy employed by publisher Blackwell Ltd. to promote its academic books; Promotional tool adopted for the novel 'The Forget-Me-Not Sonata, by Santa Montefiore.

Bibliographic Details
Published in:	Bookseller no. 5062; pp. 58 - 59
Main Author:	Bent, Horace
Format:	Article
Published:	Bookseller Media Ltd 1/31/2003
Subjects:	Book selling Publishing
Online Access:	View this record in EBSCOhost

Description
Summary:	Focuses on promotional strategies employed by several publishing companies. Strategy employed by publisher Blackwell Ltd. to promote its academic books; Promotional tool adopted for the novel 'The Forget-Me-Not Sonata, by Santa Montefiore.