Publishers' blurbs: what they really mean.
Focuses on promotional strategies employed by several publishing companies. Strategy employed by publisher Blackwell Ltd. to promote its academic books; Promotional tool adopted for the novel 'The Forget-Me-Not Sonata, by Santa Montefiore.
| Publicado en: | Bookseller no. 5062; pp. 58 - 59 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
1/31/2003
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=9296320&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 9296320 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 1/31/2003 iid: 5062 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 9296320 ppf: 58 ppct: 1 formats: fmt: @attributes: type: T tig: atl: Publishers' blurbs: what they really mean. aug: au: Bent, Horace su: Book selling Publishing sug: subj: Book selling Publishing ab: Focuses on promotional strategies employed by several publishing companies. Strategy employed by publisher Blackwell Ltd. to promote its academic books; Promotional tool adopted for the novel 'The Forget-Me-Not Sonata, by Santa Montefiore. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2003 holdings: @attributes: islocal: N |
|---|