Price-a weapon of mass destruction?
There is a struggle between booksellers and retailers for market share of the book industry. Prices, fueled by publishers' variable discounts, has been the key in the acquisition of maximum market share. It has been suggested that retailers automatically assume that they can increase their base ter...
| Publicado en: | Bookseller no. 5067; pp. 28 - 32 |
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| Formato: | Artículo |
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Bookseller Media Ltd
3/7/2003
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| Acceso en línea: | Ver este registro en EBSCOhost |