Cover Image
QR Code

Price-a weapon of mass destruction?

There is a struggle between booksellers and retailers for market share of the book industry. Prices, fueled by publishers' variable discounts, has been the key in the acquisition of maximum market share. It has been suggested that retailers automatically assume that they can increase their base ter...

Full description

Published in:Bookseller no. 5067; pp. 28 - 32
Main Author: Kean, Danuta
Format: Article
Published: Bookseller Media Ltd 3/7/2003
Subjects:
Retail industry
Publishing
Booksellers & bookselling
Book industry
Stocks (Finance)
Book clubs (Discussion groups)
Online Access:View this record in EBSCOhost