Negative video as structure: Emotion, attention, capacity, and memory.
Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video i...
| Publicado en: | Journal of Broadcasting & Electronic Media Vol. 40; no. 4; pp. 460 - 477 |
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| Autores principales: | , |
| Formato: | Artículo |
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Broadcast Education Association
Fall96
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video in news stories; Self-reported negative emotional impact of the story. |
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