Negative video as structure: Emotion, attention, capacity, and memory.
Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video i...
| Published in: | Journal of Broadcasting & Electronic Media Vol. 40; no. 4; pp. 460 - 477 |
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| Main Authors: | , |
| Format: | Article |
| Published: |
Broadcast Education Association
Fall96
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
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