Negative video as structure: Emotion, attention, capacity, and memory.

Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video i...

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Detalles Bibliográficos
Publicado en:Journal of Broadcasting & Electronic Media Vol. 40; no. 4; pp. 460 - 477
Autores principales: Lang, Annie, Newhagen, John
Formato: Artículo
Publicado: Broadcast Education Association Fall96
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video in news stories; Self-reported negative emotional impact of the story.