Negative video as structure: Emotion, attention, capacity, and memory.

Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video i...

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Bibliographic Details
Published in:	Journal of Broadcasting & Electronic Media Vol. 40; no. 4; pp. 460 - 477
Main Authors:	Lang, Annie, Newhagen, John
Format:	Article
Published:	Broadcast Education Association Fall96
Subjects:	Television broadcasting of news Television viewers
Online Access:	View this record in EBSCOhost

Description
Summary:	Uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding and retrieval) and on two dimensions of emotional experience (arousal and valence). Effect of negative video in news stories; Self-reported negative emotional impact of the story.