Integration and search engine bias.
We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 45; no. 3; pp. 576 - 598 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Sep2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=97225204&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 97225204 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Sep2014 vid: 45 iid: 3 pid: 480 pub: Wiley-Blackwell artinfo: ui: 97225204 10.1111/1756-2171.12063 ppf: 576 ppct: 22 formats: fmt: – @attributes: type: T – @attributes: type: P size: 681KB tig: atl: Integration and search engine bias. aug: au: Cornière, Alexandre Taylor, Greg affil: University of Oxford su: Publishing Advertising Consumer behavior Computer systems integration services Web search engine bias Advertisers sug: subj: Publishing Advertising Consumer behavior Outdoor Advertising Other Services Related to Advertising Book Publishers Other publishers All Other Publishers Computer Systems Design Services Computer systems design and related services (except video game design and development) Computer systems integration services Web search engine bias Advertisers ab: We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely to suffer from integration than consumers. On net, the welfare effects of integration are ambiguous. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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