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Integration and search engine bias.

We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even...

Full description

Published in:RAND Journal of Economics (Wiley-Blackwell) Vol. 45; no. 3; pp. 576 - 598
Main Authors: Cornière, Alexandre, Taylor, Greg
Format: Article
Published: Wiley-Blackwell Sep2014
Subjects:
Publishing
Advertising
Consumer behavior
Computer systems integration services
Web search engine bias
Advertisers
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