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Integration and search engine bias.

We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even...

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Publicado en:RAND Journal of Economics (Wiley-Blackwell) Vol. 45; no. 3; pp. 576 - 598
Autores principales: Cornière, Alexandre, Taylor, Greg
Formato: Artículo
Publicado: Wiley-Blackwell Sep2014
Materias:
Publishing
Advertising
Consumer behavior
Computer systems integration services
Web search engine bias
Advertisers
Acceso en línea:Ver este registro en EBSCOhost