Perceived Efficacy and the Actual Effectiveness of PowerPoint on the Retention and Recall of Religious Messages in the Weekly Sermon: An Empirical Field Study.
The purpose of this study was to determine if the use of information communication technology, specifically PowerPoint images, enhanced the effectiveness of the sermon message on congregants' retention and recall of religious messages. We found that members of a large Protestant church perceived the...
| Publicado en: | Journal of Communication & Religion Vol. 36; no. 3; pp. 149 - 166 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Religious Communication Association
Dec2013
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The purpose of this study was to determine if the use of information communication technology, specifically PowerPoint images, enhanced the effectiveness of the sermon message on congregants' retention and recall of religious messages. We found that members of a large Protestant church perceived the use of PowerPoint to be efficacious for enhancing understanding, promoting sermon quality, and facilitating retention of information conveyed in the sermon. However, when measuring the actual effect on memory, retention, and recall, PowerPoint did not have a significant effect on members' actual performance in recalling information from weekly sermons. |
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