Perceived Efficacy and the Actual Effectiveness of PowerPoint on the Retention and Recall of Religious Messages in the Weekly Sermon: An Empirical Field Study.
The purpose of this study was to determine if the use of information communication technology, specifically PowerPoint images, enhanced the effectiveness of the sermon message on congregants' retention and recall of religious messages. We found that members of a large Protestant church perceived the...
| Publicado en: | Journal of Communication & Religion Vol. 36; no. 3; pp. 149 - 166 |
|---|---|
| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Religious Communication Association
Dec2013
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=98571805&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 98571805 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 08942838 GU2 jtl: Journal of Communication & Religion issn: 08942838 maglogo: N pubinfo: dt: Dec2013 vid: 36 iid: 3 pid: 12589 pub: Religious Communication Association artinfo: ui: 98571805 10.5840/jcr201336322 ppf: 149 ppct: 17 formats: fmt: @attributes: type: P size: 1.5MB tig: atl: Perceived Efficacy and the Actual Effectiveness of PowerPoint on the Retention and Recall of Religious Messages in the Weekly Sermon: An Empirical Field Study. aug: au: Buchko, Aaron Buchko, Kathleen Meyer, Joseph affil: Professor of Management, Bradley University Associate Professor of Educational Leadership and Human Development, Bradley University su: Microsoft PowerPoint (Computer software) Sermon (Literary form) Memory research Recollection (Psychology) Communication & Christianity sug: subj: Microsoft PowerPoint (Computer software) Sermon (Literary form) Memory research Recollection (Psychology) Communication & Christianity ab: The purpose of this study was to determine if the use of information communication technology, specifically PowerPoint images, enhanced the effectiveness of the sermon message on congregants' retention and recall of religious messages. We found that members of a large Protestant church perceived the use of PowerPoint to be efficacious for enhancing understanding, promoting sermon quality, and facilitating retention of information conveyed in the sermon. However, when measuring the actual effect on memory, retention, and recall, PowerPoint did not have a significant effect on members' actual performance in recalling information from weekly sermons. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Communication & Religion is the property of Religious Communication Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Communication & Religion holder: Religious Communication Association dt: @attributes: year: 2013 holdings: @attributes: islocal: N |
|---|