Perceived Efficacy and the Actual Effectiveness of PowerPoint on the Retention and Recall of Religious Messages in the Weekly Sermon: An Empirical Field Study.

The purpose of this study was to determine if the use of information communication technology, specifically PowerPoint images, enhanced the effectiveness of the sermon message on congregants' retention and recall of religious messages. We found that members of a large Protestant church perceived the...

Descripción completa

Detalles Bibliográficos

Publicado en:	Journal of Communication & Religion Vol. 36; no. 3; pp. 149 - 166
Autores principales:	Buchko, Aaron, Buchko, Kathleen, Meyer, Joseph
Formato:	Artículo
Publicado:	Religious Communication Association Dec2013
Materias:	Microsoft PowerPoint (Computer software) Sermon (Literary form) Memory research Recollection (Psychology) Communication & Christianity
Acceso en línea:	Ver este registro en EBSCOhost