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Factors affecting application developers’ loyalty to mobile platforms.

Mobile platform providers, including Apple and Google, have grown quickly to become central players in the mobile ecosystem. They now act as gatekeepers of information among multiple niche players in the mobile ecosystem. Many players from different industry sectors have tried to build their ecosyst...

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Published in:Computers in Human Behavior Vol. 40; pp. 78 - 86
Main Authors: Ryu, Min Ho, Kim, Junghwan, Kim, Seongcheol
Format: Article
Published: Elsevier B.V. Nov2014
Subjects:
South Korea
Psychology
World Wide Web
Application software
Wireless communications
Theory
Online Access:View this record in EBSCOhost