Organics Online: Turning Problems into Selling Points.

This article describes the results of a visual and rhetorical analysis of images on food websites. The images are taken from the homepages of major North American food manufacturers and their organic subsidiaries, and are used to argue that organic food is often marketed in a way that aligns it with...

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Detalles Bibliográficos
Publicado en:Theory in Action Vol. 7; no. 4; pp. 107 - 133
Autor principal: Zebrowski, Matthew G.
Formato: Artículo
Publicado: Transformative Studies Institute Oct2014
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Acceso en línea:Ver este registro en EBSCOhost