“‘Organics’ are good, but we don’t know exactly what the term means!” Trust and Knowledge in Organic Consumption.
This article explores consumer trust in organics and investigates the relationship between credibility, trust, and knowledge in a mixed-method study incorporating a survey, a focus group, and individual interviews. Danish consumers show a high level of systemic trust in the organic label, which can...
| Published in: | Food, Culture & Society Vol. 19; no. 4; pp. 681 - 705 |
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| Main Authors: | , , |
| Format: | Article |
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Taylor & Francis Ltd
Dec2016
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=119303716&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 119303716 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15528014 1GVA jtl: Food, Culture & Society issn: 15528014 maglogo: N pubinfo: dt: Dec2016 vid: 19 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 119303716 10.1080/15528014.2016.1243767 ppf: 681 ppct: 24 formats: fmt: – @attributes: type: T – @attributes: type: P size: 369KB tig: atl: “‘Organics’ are good, but we don’t know exactly what the term means!” Trust and Knowledge in Organic Consumption. aug: au: Thorsøe, Martin Hvarregaard Christensen, Tove Povlsen, Karen Klitgaard affil: Aarhus University University of Copenhagen su: Denmark Food consumption Truthfulness & falsehood Organic foods Food labeling sug: subj: Food consumption Truthfulness & falsehood Denmark Packaging and Labeling Services Organic foods Food labeling keyword: alternative food networks (AFN) consumption credibility knowledge organics trust alternative food networks (AFN) consumption credibility knowledge organics trust ab: This article explores consumer trust in organics and investigates the relationship between credibility, trust, and knowledge in a mixed-method study incorporating a survey, a focus group, and individual interviews. Danish consumers show a high level of systemic trust in the organic label, which can be trumped by personal trust. Consumers wanting to know more about organics are mainly those who already know a lot, while others show a deliberate lack of knowledge. Furthermore, it is argued that knowledge does not lead to trust—trust replaces knowledge, and consumers largely seek confirmation of their views when they have already made up their minds about organics. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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