“‘Organics’ are good, but we don’t know exactly what the term means!” Trust and Knowledge in Organic Consumption.

This article explores consumer trust in organics and investigates the relationship between credibility, trust, and knowledge in a mixed-method study incorporating a survey, a focus group, and individual interviews. Danish consumers show a high level of systemic trust in the organic label, which can...

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Bibliographic Details
Published in:Food, Culture & Society Vol. 19; no. 4; pp. 681 - 705
Main Authors: Thorsøe, Martin Hvarregaard, Christensen, Tove, Povlsen, Karen Klitgaard
Format: Article
Published: Taylor & Francis Ltd Dec2016
Subjects:
Online Access:View this record in EBSCOhost